What do high end professional AV and smart home installers know that you don’t? High performance starts with the network.
Whether you spend $2000, $10,000 or $100,000 on an AV system or a smart home system, its performance is only as good as the network it runs on. Would you buy a high performance Lamborghini sports car and fill it with unleaded regular gasoline? Of course not, but that is exactly what you do when you use the integrated modem/router/wireless unit supplied by the Internet Service Provider, or an integrated router/wireless “all in one” unit purchased from the local electronics store.
It’s no surprise that people feel this way about the network – unlike your AV equipment or smart home system that you can see, touch, feel and experience, networking equipment is largely invisible. It sits hidden and out of mind somewhere – on a shelf, in a closet, in a basement, or in a rack, silently working 24 hours a day 365 days a year, ensuring that your services, videos, emails, get to where they are needed. The only time you think about it is when you lose connectivity, or when your system doesn’t work the way you thought it would.
But this is exactly why the network matters. It is the foundation of your smart home and your AV system. It is the single most important thing that you should never worry about. The more connected your life is, the more devices you connect, the smarter your home is, the more you use cloud based services, the more important your network becomes. If you ever experienced lower than expected download speeds, poor quality UHD video streaming, heard every other word on a conversation on a Voice over IP (VOIP) phone service, intermittent wireless connectivity, limited number of people streaming videos on the network at any one time, or your connected devices that just doesn’t seem to work well, or work consistently, then you’ve just seen the network break down. Ironically, most people don’t realize it’s a network problem, and they falsely blame the AV system or the device for the problem.
An enterprise grade network is the “secret” ingredient in pro AV and smart home installations. Here are the key reasons why:
Designed for high performance.
Enterprise class networks are purpose built for performance. They use faster CPUs and memory to process more streams of high bandwidth traffic (including UHD/4K). They incorporate advanced traffic management technologies like VLANs for traffic segmentation, prioritization algorithms to process low latency voice and video streaming traffic, IGMP protocols for multicast traffic processing, and special bandwidth management and port controls for precise throughput performance. They incorporate gigabit speed Ethernet and fiber optic ports to keep up with increasingly fast ISP speeds. They incorporate high power transmitters for seamless wireless coverage and high range, while utilizing advanced algorithms to mitigate interference. Advanced thermal management technologies keep the network equipment cool and running efficiently over its lifetime.
Your system, your way.
No two AV systems or smart homes are exactly alike. No one has the same devices you do, connected to the network the way you do, support the same applications you have, and operated in the same site conditions you have. Unlike consumer grade networks, enterprise class systems give you full control and allow your network to be fully customized, configured and tuned for maximum performance, taking into consideration your specific devices, applications, usage patterns and site conditions. As your needs and network changes in the future, enterprise class networks can be retuned and optimized.
Scalable and future ready.
Is your network ready for the future? Change is constant. How you use your network today is not the same as how you used your network five years ago, and five years from now. New devices, new applications, and new services are being developed and launched into the marketplace every day. Enterprise grade networks are built to scale and adapt to planned and unplanned traffic increases and applications. Faster CPUs and memory, gigabit data ports, Power over Ethernet (PoE) ports, and full configuration management enable you to integrate almost everything into your network, its functional usefulness, and can hold off obsolescence.
Consumer grade network equipment is designed around low price points and profit margins to target the “good enough” mass market customer. This is accomplished by restricting performance, limiting features, using lower grade components, offer short warranties and limited tech support. Some brands are nothing more than marketing brands, with their logos on a generic “white box” product made in Asia. In contrast, enterprise grade equipment uses higher grade components with tighter manufacturing and performance tolerances to withstand heavy duty conditions. They use higher grade memory and CPUs, manufactured with the latest semiconductor fabrication techniques. They incorporate features like WAN failover and port link aggregation to ensure service continuity. They provide firmware updates on a regular basis in order to address bug fixes and performance optimizations.
Pro level support.
In order for consumer grade equipment manufacturers to maintain profitability at the low price points they sell the equipment at, they have to minimize costs. For example with tech support, most companies make it hard for you to talk to a live tech support person, and attempt to drive you towards a website /online self-service support system. Those that provide telephone based tech support, do so with undertrained, low paid “script readers” in an overseas call center. Enterprise grade manufacturers employ a two level tech support model – tech support is provided to the end user through a local authorized reseller and distributor, who is trained and certified by the manufacturer, who knows your system, has installed it and can fix it right the first time. In turn, the manufacturer provides dedicated tech support to the authorized reseller and distributor, through its fully trained and experienced tech support staff. These teams typically work closely with engineering to resolve complex issues. As products get more complex, a frequent issue is compatibility with other manufacturers’ products. Enterprise tech support teams work with other manufacturers’ tech support teams in a coordinated manner to resolve issues.
Although enterprise grade equipment is initially more expensive than consumer grade equipment, it provides a much better value over the system’s lifetime, an overall lower total cost of ownership and a better investment. It is more reliable and lasts longer. They have longer warranties so you are protected longer. It is scalable, expandable, and can be tuned/optimized to support your needs as your network expands so it doesn’t get obsolete in a couple of years. Many manufacturers offer free lifetime technical support and firmware updates so that your system is always supported.
Never settle for less.
Network professionals and industry magazines have spoken. For three years in a row, Pakedge has been voted brand leader of AV networking. More than a manufacturer, Pakedge is made up of innovators. Based in the San Francisco Bay Area, the California brand designs and builds the highest quality devices with the value added bonus of sophisticated intelligence features that optimize your network.